CelcomDigi Berhad, Malaysia’s leading telecommunications provider, has achieved two World Records™ with its extraordinary 42-hour nationwide livestream, held as part of its Mega Gegar 20 Juta customer appreciation campaign. The record-breaking event earned the titles for the Longest Promotional Advertisement Livestream and the Most Stores Participating in a Promotional Advertisement Livestream, highlighting the company’s innovation in digital engagement and nationwide connectivity.
The continuous livestream connected 20 CelcomDigi stores across Malaysia and was hosted by 29 frontliners. Broadcast live on TikTok and YouTube, the event featured exclusive promotions, special discounts, and offers on smartphones and accessories, creating an immersive shopping experience for customers nationwide.
The record-setting livestream demonstrated the strength and reliability of CelcomDigi’s network, which covers 97% of populated areas across Malaysia. The uninterrupted 42-hour broadcast showcased the company’s advanced digital infrastructure and its ability to seamlessly connect customers across multiple locations. With more than 300 branded stores, CelcomDigi also reinforced its position as the country’s largest exclusive retail network for digital products and services.
Speaking on the achievement, Chan May Ling, Head of Brand and Marketing Services at CelcomDigi, said the milestone reflects the company’s commitment to delivering meaningful customer experiences through innovation and reliable connectivity. Beyond setting two world records, the Mega Gegar 20 Juta Live campaign celebrated the trust of millions of customers while demonstrating how technology can unite communities through engaging digital experiences.
