Sri Ramachandra Institute of Higher Education and Research (Deemed University) has set a healthcare awareness record for the “Maximum Participants Taking a Digital Breastfeeding Awareness Pledge Organised by an Educational Institution,” with a total of 6,530 participants joining the initiative. The digital pledge campaign brought together students, faculty members and healthcare professionals to promote awareness about breastfeeding and its important role in newborn health and nutrition.
A total of 6,530 participants took part in the digital pledge, making the initiative a large-scale educational awareness campaign focused on breastfeeding. Through the campaign, participants pledged their support for greater understanding and promotion of breastfeeding practices, helping spread awareness within both academic and healthcare communities.
The initiative aimed to highlight the importance of breastfeeding and its significant health benefits for newborns. By involving students, faculty and healthcare professionals, the campaign sought to strengthen awareness around optimal infant nutrition and encourage wider support for breastfeeding among families and communities.
The record-setting initiative also demonstrated the role educational institutions can play in promoting important public health messages through digital participation. With 6,530 participants taking the breastfeeding awareness pledge, Sri Ramachandra Institute of Higher Education and Research established a notable benchmark while reinforcing the importance of breastfeeding awareness, maternal support and healthy infant nutrition.