International luggage delivery company Send My Bag has launched a spectacular suitcase-shaped hot air balloon as part of its 20th anniversary celebrations, embarking on a World Records attempt for the most countries visited by a hot air balloon in 12 months. The ambitious global campaign was created by the Ardmore Group, one of the UK and Ireland’s leading integrated communications agencies.
The bespoke hot air balloon, measuring an impressive 22 metres wide and 16 metres tall—roughly the size of 25 double-decker buses—made its debut at the Bristol International Balloon Fiesta, held from 7 to 9 August. Following the festival, the giant balloon will begin a global journey across Europe, Asia, the Americas, and Australia as part of its record-breaking mission.
The initiative forms the centrepiece of Send My Bag’s new global campaign, “Believe in Going Further,” celebrating the company’s evolution from a small start-up into a global leader in personal effects shipping, now serving customers in more than 80 countries. The campaign reflects the values of ambition, innovation, and perseverance that have defined the company’s two-decade journey.
The world record attempt will be supported by an international promotional campaign, including a 60-second cinema advertisement and global amplification through Worldwide Partners Inc. (WPI). If successful, the extraordinary suitcase-shaped balloon will establish a new world record while reinforcing Send My Bag’s commitment to connecting people and destinations across the globe.
