VIDA, powered by Hero MotoCorp, has achieved a remarkable milestone by setting the record for the “Largest Brand Logo Created Using Vehicle Tyre Marks,” spanning an impressive 35,292 square feet at the VIDA Plant in Tirupati. The massive logo was created using tyre marks made by multiple vehicles, including the VIDA VX2, VIDA Dirt.E K3, NEX 1 and Hero XPulse, transforming vehicle movement into a large-scale representation of VIDA’s new brand identity.
Covering 35,292 sq. ft., the record-setting formation required the vehicles to create tyre impressions with accuracy and coordination to produce the giant brand logo. The initiative showcased the durability, endurance, precision and performance of the participating vehicles while combining automotive engineering with a creative record attempt. The use of different VIDA and Hero vehicles added another dimension to the achievement, demonstrating their capabilities while contributing to the formation of the enormous logo.
Beyond establishing a record, the initiative was designed to celebrate VIDA’s new brand identity and innovation-driven vision. Creating the logo through vehicle tyre marks provided a distinctive way to connect the brand’s identity with mobility, technology and performance. The record also highlighted VIDA’s focus on developing innovative experiences that go beyond conventional automotive demonstrations. With a 35,292-square-foot brand logo created using vehicle tyre marks, VIDA, powered by Hero MotoCorp, has established a distinctive automotive milestone while celebrating its evolving brand identity and commitment to innovation.
