Celebrating the timeless bond between tea and biscuits, Britannia Industries Limited has set a World Record for the Maximum People Dipping Biscuits in Tea Simultaneously across India.
To mark International Tea Day, 264 participants representing diverse cultures from across the country came together in a synchronized celebration, simultaneously dipping Britannia Marie Gold biscuits into eight different varieties of tea. The record-setting feat was performed at 1:38 PM and successfully completed within just 12 seconds, showcasing exceptional coordination and participation.
The unique initiative celebrated India’s rich tea culture while reinforcing Britannia Marie Gold as India’s Favourite Tea Companion. Bringing together people from different regions and backgrounds, the event highlighted the shared tradition of enjoying tea with biscuits—a cherished ritual in millions of Indian households.
