98.3 Mirchi Pune, a part of Entertainment Network India Ltd., has achieved a remarkable World Record for organizing the Largest Eco-Friendly Cleanliness Pledge Campaign During Ganesh Utsav by an Organization. The record-setting initiative, titled “Mirchi Waste Harta Pledge,” inspired 9,330 participants to pledge their commitment to cleanliness and environmental responsibility during one of India’s most celebrated festivals.
The campaign engaged citizens through a combination of physical and digital pledges, reaching schools, colleges, housing societies, and specially designed live pledge booths across Pune. The initiative was further strengthened by the enthusiastic on-ground and on-air participation of Mirchi RJs, who encouraged communities to adopt eco-friendly practices and responsible waste management throughout the Ganesh Utsav celebrations.
By promoting sustainable festival celebrations and encouraging individuals to keep their surroundings clean, the campaign reinforced the importance of collective action in protecting the environment. The initiative successfully brought together people from diverse backgrounds to support a cleaner and greener future.
