Kotak Mahindra Asset Management Company Ltd. (KMAMC) has set a record for the “Maximum Units of Blood Collected by an Organisation in a Day,” through a large-scale blood donation campaign organised on the occasion of World Blood Donor Day.
Conducted under the banner “Let’s Save Lives Mutually,” the initiative was organised across 114 locations and registered a total of 3,471 blood donors, reflecting strong participation in voluntary blood donation.
The campaign brought together thousands of participants across multiple locations, creating a coordinated nationwide effort to encourage voluntary blood donation. With 3,471 registered donors, the initiative highlighted the importance of collective participation in supporting blood banks and helping patients who depend on timely access to blood.
The record-setting drive was conducted under the theme “Let’s Save Lives Mutually,” reinforcing the message that a single blood donation can help save lives and support communities in need. By organising the campaign on World Blood Donor Day, KMAMC aimed to promote greater awareness about the importance of regular and voluntary blood donation.
The campaign covered 114 locations, demonstrating the scale of coordination required to conduct blood donation activities simultaneously across different regions. The participation of thousands of donors helped strengthen the initiative’s social impact while encouraging more people to become regular blood donors. With 3,471 donors participating across 114 locations, Kotak Mahindra Asset Management Company Ltd. established a notable record while spreading an important message about compassion, community participation and the life-saving value of blood donation.
