The Maharashtra State Electricity Distribution Company Limited (MSEDCL) has achieved a remarkable World Record for the Maximum SMS and Emails Sent to Consumers for Creating Awareness on Electrical Safety. As part of a statewide public safety initiative, MSEDCL disseminated an astounding 3,57,35,584 emails and 1,92,78,895 SMS messages, urging consumers to follow essential electrical safety practices and work towards the goal of zero electrical accidents.

The record-setting campaign was designed to educate electricity consumers across urban and rural Maharashtra through direct, personalized communication. The messages emphasized life-saving precautions, safe handling of electrical equipment, and the importance of adhering to electrical safety guidelines to prevent accidents at homes, workplaces, and public spaces.

By leveraging digital communication on an unprecedented scale, MSEDCL successfully reached millions of consumers, reinforcing the critical importance of electrical safety awareness. The initiative reflects the organization’s commitment to protecting lives, promoting responsible electricity usage, and fostering a culture of safety across the state.